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M7 Corporate Strategy, Strategic Innovation and New Business Designs

 
Prüfungsnummer(n)

9410130

Compulsory Course/Required Elective

Compulsory Course

Type of Course

Lecture

Language

English

Lecturer

Prof. Dr. Thorsten Feix

Faculty/Faculties

School of Business

Offered in

Summer Term

Credits

6 ECTS

Credit Hours

4

Examiner

Prof. Dr. Thorsten Feix

Course Assessment

Term paper / case study

Grading

Decimal Grade

Admitted Additives
none
Admission Requirements
Good grasp of competitive dynamics and advantage. Basic knowledge of the design of new business models, concepts and tools. Fundamental understanding of nowadays business designs, like platform strategies.

Objectives

 

· The lectures foster students overview of and knowhow on the challenges of global corporate strategies, business unit strategies and business designs which are fundamental for today’s managers

· They will be in a position to analyze the decisive drivers of the ecosystem of a digital or traditional business and to build a decisive strategy and business design

·  Students will have a thorough understanding how to apply modern processes and tools of corporate strategy and innovation management

 

Content

 

The course will focus on the scientific state of the art of corporate and innovation strategies and global best practices on how to develop and implement new business designs. Digitalization and innovative business models, foremost built on platform approaches, are disrupting nowadays more or less any industry, create uncontested markets, and challenge societies with new fundamental questions. Therefore, the understanding of (innovation) strategies to tackle those challenges and to shape the future are of paramount interest.

The lectures will discuss:

•       The art and fundamental principles of building corporate and innovation strategies as well as new business designs

•       The pillars of corporate architecture: Purpose, vision, mission, values and goals

•       The strategic assessment of ecosystems (industry, competition, capabilities…)

•       Strategy design on corporate level: Vertical integration, scope & diversification, global strategies

•       Strategy design on strategic business unit level: The designing of corporate and innovation strategies (competitive advantage, strategic change, innovation,…)

The strategic design of business model innovations (10C model)

Teaching and Learning Methods

 
  • Classroom sessions: Extensive strategy literature, presentation, and discussions
  • Case Studies: Applying the learned concepts and tools
  • New E-Learning concepts like Financial Time Online Ressources,...
  • Term Papers and presentations by students
  • Selected and tailored best practice lectures of blue-chip corporations and strategy consultancies will complement the lectures with real world case studies

Recommended readings

 
  • Brown, S.L.; Eisenhardt, K.E. (1998). Competing on the Edge – Strategy as a structured chaos.  Cambridge: Harvard Business School Press.
  • Dobbs, R.; Manyika, J.; Woetzel, J. – McKinsey (2015). The four global forces breaking all the trends - No ordinary disruption.  Public Affaires.
  • Feix, T. (2020). An End-to-End, digital M&A Process Design – M&A in the 20s: The challenges and levers of digitalization and business model innovation for M&A. Wiesbaden: Springer.
  • Grant, R.M. (2013). Contemporary Strategy Analysis. 8th ed..
  • Kaplan, R.S.; Norton, D.P. (2004). Strategy Maps – converting intangible assets into tangible outcomes.  Cambridge: Harvard Business School Press.
  • Kotter, J.P.: Accelerate XL R8. Cambridge: Harvard Business Review Press 2014.
  • Markides, C. (2000): All the right moves – a crafting guide for break through strategy. Cambridge: Harvard Business School Press.
  • Reeves, M.; Haanaes, K.; Sinha, J. (2015): Your strategy needs a strategy; Cambridge: Harvard  Business Review Press.

 

Workload and Breakdown of Credits

 

6 ECTS x 30 hours = 180 hours,  combined out of the following:

  • Course attendance: 15 weeks* 4 hours = 60 hours
  • Preparation / homework / self-study : 15 weeks* 3 hours = 45 hours
  • Time for case studies: 15 weeks* 2 hours = 30 hours
  • Term paper: 45 hours
  • Examination : Term paper/case study

Download

 
Corporate-Strategy-Strategic-Innovation-and-New-Business-Designs.pdf (148.6 KB)