Prüfungsnummer(n)

2845947

Compulsory Course/Required Elective

Compulsory Course

Type of Course

Lecture and Simulation

Language

English

Faculty/Faculties
Offered in

Summer Term

Credits

5 ECTS

Credit Hours

4

Course Assessment

• Written Exam = 50 % of the final grade
• Participation in the Simulation = 25 % of the final grade
• Presentation on Strategy Tools = 25 % of the final grade

Type of Course Assessment

Written Examination

Duration of the Exam

90 minutes

Grading

Decimal Grade

Admission Requirements
For third year business students who have prior knowledge in different areas of Business.

Objectives

 

Strategic Management is concerned with four major questions:

  • Why are we in business?
  • What strategies do we choose and implement to obtain our goals?
  • How do external factors (market conditions, legal requirements, customer tastes etc.) and internal factors (people, technology, processes etc.) affect this choice?

Content

 

The course consists of two parts: the lecture and the business simulation.

  • The lecture provides the theoretical underpinnings of strategic managements, covering the major schools including the market based view and the resource based view, both from a prescriptive as well as an emergent perspective. The lecture will follow closely the textbook by Lynch (2006).
  • In order to gain a better understanding of both practical considerations of the strategy process and the interdependencies between the different areas of a company, the lecture is accompanied by the business simulation TOPSIM General Management II.

Recommended Readings

 

Mandatory

  • TOPSIM Business Simulation ‚General Management II’ – User Manual
  • Ireland, Hoskisson and Hitt (2013), The Management of Strategy: Concepts, 10th International Edition, Cengage

Recommended

  • Mintzberg, H.; Ahlstrand, B.; Lampel, J. (1998) The Strategy Safari. London
  • Morschett, D. et al.(2010): Strategic International Management. 2nd ed.Gabler
  • Johnson, G., Scholes, K. (2011) Strategisches Management Eine Einführung. 9. Aufl. Pearson
  • Grant, Robert M. (2010): Contemporary Strategy Analysis. 7th.ed. Wiley
  • Barney, J., Hesterly, W. (2012) Strategic Management and Competitive Advantage, 4th ed. Pearson
  • Hungenberg, H. (2010) Strategisches Management in Unternehmen. Ziele - Prozesse - Verfahren. 6. Aufl. Gabler

Workload and Breakdown of Credits

 

5 ECTS x 30 hours = 150 hours, combined out of the following:

  • Course attendance: 60 hours
  • Preparation / homework / self-study: 25 hours
  • Time for exercises and group work: 25 hours
  • Semester project / presentation preparation: 35 hours
  • Exam preparation: 25 hours
  • Exam time: 90 minutes

Teaching and Learning Methods

 
  • Interactive lectures
  • Case studies
  • Teamwork
  • Computer simulation

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