What If Failure Is the Beginning?

On learning organisations, perfect imperfection and why vulnerability is not a weakness

By Ayla Kaya & Stefanie Setzer ·  May 19th, 2026  ·  Prof. Dr. Sarah Hatfield & Prof. Dr. Peter Cocron 


Let’s be honest. This blog post is being written two weeks after the session. No notes. No recordings. Just vibes, vague memories and the faint trauma of trying to draw with the wrong hand. For a course that explores, failure – this is almost poetic.

Let´s start with a concrete example:

Seven NASA engineers knew that the O-rings could fail in cold temperatures. They said so. Nobody listened – or wanted to. On January 28, 1986, the Challenger disintegrated 73 seconds after launch. This was not a technical failure. It was a cultural failure. So, we asked ourselves: how different would the world be if organisations and people actually learned from their mistakes?

Two Sessions. One Big Theme.

The seminar brought together two perspectives that may seem different at first glance, but share a common thread: what does it take for mistakes to be used rather than hidden?

Prof. Dr. Sarah Hatfield opened with the concept of the learning organisation and launched straight into three real-world disasters: the 1986 NASA Challenger catastrophe, the 2010 Toyota recall crisis and the 2011 Netflix Qwikster fiasco. In all three cases, the root cause was not the technology or the strategy, but the organisational culture: too much pressure, too much silence, too little psychological safety.

Prof. Dr. Peter Cocron approached the same theme from a psychological angle through the concept of “Perfect Imperfection”. Rather than theory, he started with a simple, almost provocative task: draw a picture using your non-dominant hand. What followed was a lively exchange about perfectionism, loss of control and the question of why we would rather not start something at all than do it imperfectly.

Both parts posed the same fundamental question: Why is it so hard for us as individuals and as organisations to allow imperfection? And what do we lose because of it?

The three case studies at a glance:

NASA, Toyota, and Netflix represent three different failure types – organizational silence, growth at the expense of quality, decisions without customer perspective,  but the same insight: the mistake itself isn’t the problem. What happens next is.

All three drew structural conclusions rather than cosmetic ones: creating safe reporting channels, reframing problems as learning assets rather than failures and  in Netflix’s case – actively seeking dissent before the next decision is made.

The Moments That Made Us Think

Insight 1: Psychological safety is the foundation for everything

Edmondson & Lei (2014) show that teams only truly learn when mistakes are not used against individuals. Without this foundation, people stay silent – even when they know something is going wrong. That is exactly what happened with Challenger. Psychological safety means: being allowed to ask questions, admit mistakes and disagree without fear of embarrassment or consequences.

Insight 2: Single-loop vs. double-loop learning – the difference between a plaster and a cure

This was our personal aha-moment of the week. Single-loop means: problem spotted, quickly fixed, move on. Double-loop means: why did this problem arise? What needs to fundamentally change? Toyota example: a car has brake problems (single-loop: recall and fix). But why were warning signs ignored for years? That is the double-loop question and exactly the one organisations often do not want to ask.

Insight 3: The Ovsiankina Effect – the unfinished pulls us in

Prof. Cocron introduced the research of Maria Rickers Ovsiankina: people tend to spontaneously resume interrupted tasks without being asked. A meta-analysis by Ghibelini & Meir (2025) shows this happens in roughly two thirds of all cases. What does this mean for perfectionism? Those who never start a task because it might not be perfect are robbing themselves of this natural learning pull. Ovsiankina herself described it as a need to scratch when something itches.

Insight 4: Vulnerability is not weakness – it is courage

Brené Brown’s quote, which Prof. Hatfield opened the session with, stayed in the room:

“Vulnerability is the birthplace of learning, innovation, and change.”

~ Brené Brown

Netflix CEO Reed Hastings demonstrated this concretely: he said publicly “I messed up”, reversed the Qwikster decision and rebuilt customer trust. Vulnerability – admitting mistakes – is, in this context, a strategic strength, not an emotional moment.

Where Do We See This in Real Life?

The concepts from this seminar week are not abstract management theories, they show up everywhere. In sports, for example: teams that openly discuss mistakes in debriefs learn faster than those who sweep them under the rug. In student life: how often do we start a presentation only the night before, because we want to “do it properly” first? That is perfectionism-driven procrastination and it costs far more than starting early and imperfectly.

Prof. Cocron’s drawing task made this tangible in the most literal way. Drawing with your non-dominant hand feels wrong. The lines are shaky, the proportions are off and yet: the task gets done. It’s not perfect, but it’s fulfilled. Even if that wasn’t the only point of the exercise.

To give you a sense of what that looks like in practice, here’s an example an AI put together afterwards. Not from the session itself, but the same idea:

Now, if you want to experience that same productive frustration yourself, you can try and continue drawing with your weaker hand 😉: https://excalidraw.com/#room=eba66973e8925771dbad,y3vaszN4LfKV5uflNjn0vQ

What Has Changed for Us?

This seminar did something quietly uncomfortable: it held up a mirror to our own perfectionism. The drawing task made it visceral. Before the pencil even touched the paper, the inner critic was already running: what if it looks terrible, what if it’s not good enough? That hesitation, that freeze before the start, is exactly the mechanism that keeps individuals and organisations stuck.

The insight we’re taking away is simple, but not easy: starting is already enough. Not starting perfectly. Not starting when conditions are right. Just starting. An imperfect first draft, a messy sketch, a left-hand drawing. These are not failures waiting to happen. They are the actual work.

We tend to think of perfectionism as a high standard. But often it’s a hiding strategy. If you never start, you never have to find out whether it was good enough. The irony is that in protecting ourselves from imperfection, we also protect ourselves from learning, from growth. Perfectly imperfect is not a consolation prize. It might just be the only honest way to do anything worth doing.

Perfectionism and the Ovsiankina Effect are two sides of the same coin. One pulls you back to unfinished things. The other can paralyze you from ever starting – or resuming – because what if it’s not good enough?

This session didn’t answer that tension. It just made us feel it. In our hands, literally. And maybe that’s enough for now.

Written from memory, two weeks late, with love and zero notes. Perfectly imperfect.

Want to Dive Deeper?

Video: Brené Brown — The Power of Vulnerability (TED Talk, ~20 min) — the classic starting point on vulnerability and courage.

Article: Edmondson, Amy & Lei, Zhike. (2014). Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct. Annual Review of Organizational Psychology and Organizational Behavior. 1. 23-43. 10.1146/annurev-orgpsych-031413-091305.

Study: Ghibellini, R., Meier, B. Interruption, recall and resumption: a meta-analysis of the Zeigarnik and Ovsiankina effects. Humanit Soc Sci Commun 12, 962 (2025). https://doi.org/10.1057/s41599-025-05000-w


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5 responses to “What If Failure Is the Beginning?”

  1. Lea Braner Avatar
    Lea Braner

    I liked the illustrative examples, such as the one from NASA that really shows just how drastic the consequences of a mistake can be.
    It also made me realize once again how important a company’s culture of error is, along with the psychological safety that comes with it.
    I also really like the quote: “Vulnerability is the birthplace of learning, innovation, and change.” Not everything has to be perfect, and things are rarely perfect at the beginning.
    During the activity where we were supposed to draw our perfect vacation on the Plipchart, I initially thought, oh drawing with my left hand, who knows how that’ll turn out but then it actually turned out to be really fun, and it meant that nobody could draw a perfect picture.

  2. Angelina Mamani Quispe Avatar
    Angelina Mamani Quispe

    This blog post comes at exactly the right time even though it’s two weeks late. I needed it right now. Because I’m in the phase right before exams and just finished a study session filled with doubts about whether I should even take a certain exam this semester and risking a bad grade or even failing or if I should just postpone the exam to “guarantee” a good grade. But this post has given me the motivation to keep studying for this exam and just give it a try. Because the post reminded me that my grades don’t have to be perfect and that, even if I fail, I’ll at least get a feel for the types of questions. And that will make it easier for me next time.
    So even though this blog post came a little late, it came at exactly the right time for me…
    And isn’t it often the case in life that we worry or get upset about something, only to find out that in the end it was exactly the right thing to do, and that in hindsight we wouldn’t have wanted it any other way?

  3. Lena Avatar
    Lena

    One insight I took away from the seminar was how closely mistakes are linked to corporate culture. The example of NASA, in particular, showed me that the problem is often not the mistake itself, but the way people react to warning signs. If employees don’t feel confident enough to speak up, small problems can have serious consequences.
    That’s why the topic of psychological safety struck me as very relevant. A healthy error culture means that mistakes can be addressed openly, rather than hidden or ignored. I also found the quote “Vulnerability is the birthplace of learning, innovation, and change” very fitting, because learning rarely begins with something perfect.
    The drawing exercise on the Ovsiankina Effect was also fun. It was funny to draw our ideal semester break with our non-dominant hand, because no one really got it perfect, but in the end we still managed to craft a nice story out of it. At our table, we used the break—which, according to the Ovsiankina Effect, was supposed to be for finishing our drawing—instead to laugh at our mistake: thinking that stores in Bavaria are open after 8 p.m., only to find ourselves standing in front of locked storefronts.

  4. Sarah Assobar Avatar
    Sarah Assobar

    I really liked how this blog post connected organisational failure with personal perfectionism. The examples of NASA, Toyota and Netflix made it clear that mistakes are often not just individual errors, but also a question of culture and psychological safety. What stayed with me most was the idea that not starting because something might not be perfect can also prevent learning. The drawing exercise with the non-dominant hand showed this in a simple but memorable way: even if the result is imperfect, the process itself can still be valuable. For me, the main takeaway is that mistakes should not only be avoided, but reflected on and used as opportunities to grow.

  5. Vitas Avatar
    Vitas

    As soon as big companies with the potential to damage property or endanger human lives stop caring about the possible consequences of their actions, things become dangerous.

    A great example is the Challenger catastrophe, which was officially caused by a technical fault in some O-rings.

    However, I think the more catastrophic failure was how the NASA administration dealt with the known problem. They simply told the team to carry on and not worry about the issue.

    Lesson learned: Listen to your engineers and don’t ignore their concerns.

    Unfortunately, a similar accident occurred with the Columbia Space Shuttle in 2003.