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Intercultural Aspects of UX Design

 
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Does the colour red trigger the same association to Europeans as to Asians? Are symbols, ritulas, gestures still deeply rooted in a country’s culture or are they becoming more and more international? And what does that mean for a design process? These vibrant questions have been investigated by a German-Korean Workshop at the Faculty.

End of January, Prof. Eui-Chul Jung and four of his students from Yonsei University, South Korea, came to the Augsburg Faculty of Design for a joint workshop with Professor Ludwig John and his German students.

 

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