Zum Wintersemester 2022/23 starten die Fakultät für Gestaltung und die Fakultät für Elektrotechnik der Hochschule Augsburg den gemeinsamen Bachelorstudiengang Creative Engineering. Die beiden Disziplinen werden neu gedacht: in Form eines nicht nur kombiniertem, sondern gemeinsamen Studiums der beiden Fakultäten entsteht eine komplett neue und zukunftsfähige Antwort auf aktuelle gesellschaftsrelevante Herausforderungen. Ein Studium, welches von Beginn an interdisziplinär agiert, das Wissen der beiden Disziplinen verbindet und so ganzheitliche und bedarfsorientierte Antworten auf die komplexen Themen der Zeit, wie Künstliche Intelligenz, Mobilität, Nachhaltigkeit und Digitalisierung gibt.

Weitere Informationen zum Studiengang unter:
→ www.hs-augsburg.de/Gestaltung/CE.html

16:00 – 17:00 Uhr (für Interessierte)
Führung durch das Habitat und den Räumlichkeiten des Studiengangs Creative Engineering

17:00 – 17:45 Uhr
Begrüßung und Vorstellung der Idee des neuen Studienganges

17:45 – 19:00 Uhr
Keynote Leif Huff (Produktdesigner und langjähriger IDEO-Partner) mit anschließender Plenumsdiskussion

19:00 – 22:00 Uhr   
Klangperformance mit Anton Schmidt (Decaryi), partizipative Stände, Snacks und Getränke

Leif Huff is an experienced design leader specialising in making brands successful by connecting their offers to the needs and motivations of people, he combines deep respect and passion for the ‘craft of design’ with the entrepreneurial and strategic aspects of innovation. He believes in “better together” and has 25 years of experience in building, nurturing, and leading design teams.

These fundamental principles guide his work:

• Frame big questions: make opportunities tangible and actionable so they can be addressed with design.
• Start with people: integrate technology into holistic product experiences in a human-centred way.
• Establish a common purpose and culture: foster successful collaboration with stakeholders and multidisciplinary design teams.

Leif joined IDEO in Palo Alto in 1992, before moving to the Boston studio where he stayed for two years. Upon returning to his native Germany, he worked for Siemens Design before co-founding IDEO Munich in 2001. Together with the teams in Munich and London, Leif has been shaping and co-leading IDEO’s successful and rewarding expansion in Europe.

A frequent public speaker, Leif skillfully addresses design-related topics at design and business conferences. He has served as a guest professor and lecturer of design at the Hochschule für Gestaltung in Offenbach and Munich, Vital - The Tel Aviv Center for Design Studies, and at Parsons The New School for Design in New York. He is member of the Steering Group of the School of Industrial Design at the Lund University in Sweden where he teaches regularly.

Leif holds an undergraduate degree in product design from the Hochschule für Gestaltung in Schwäbisch Gmünd, and a Master of Fine Arts in 3D Design from Cranbrook Academy of Art in Michigan, which he attended as a Fulbright scholar.